United Way of Greater Atlanta (UWGA) is the largest affiliate of the national organization, with over 200 programs impacting 13 counties. UWGA’s United for Racial Equity and Healing Fund was created to realize a Greater Atlanta community where every person regardless of race has equal opportunities to live in a thriving community and reach his or her fullest potential.
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To launch this initiative, UWGA tapped Authentique to create a campaign to build awareness of the fund, trigger support and highlight the correlation between race, zip codes and its effect on child well-being.