Goals
• Introduce young professionals to UWGA YPL engagement groups
• Provide resources and tools to promote financial literacy and planning
• Promote a pipeline for community engagement and philanthropy through UWGATL
Solutions & Results
• ICF delivered a concept for an exclusive after-work event to engage Atlanta area millennials, and allowed for sponsor integration
• Curated topically relevant influencers to serve as event talent and devised high engagement activation tactics
• Developed creative and messaging that resonated with the audience, leveraging UWGATL branding and principles
BIG WIN
Created a Program Concept That Increased Engagement by 20%