United Way of Greater Atlanta ​

The United Way of Greater Atlanta (UWGATL) features the Young Professionals Leaders, an engagement group targeting members, ages 24-40. Seeking to increase the visibility of YPL programming and provide value to their sponsor, Regions Bank, UWGATL approached Intuition to determine an event strategy that would attract altruistic-minded individuals, and encourage them to commit to membership.

Goals
• Introduce young professionals to UWGA YPL engagement groups • Provide resources and tools to promote financial literacy and planning
• Promote a pipeline for community engagement and philanthropy through UWGATL

Solutions & Results
• ICF delivered a concept for an exclusive after-work event to engage Atlanta area millennials, and allowed for sponsor integration
• Curated topically relevant influencers to serve as event talent and devised high engagement activation tactics
• Developed creative and messaging that resonated with the audience, leveraging UWGATL branding and principles

BIG WIN
Created a Program Concept That Increased Engagement by 20%
 
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