Rice-A-Roni

Rice A Roni is an iconic brand that has brought savory meals to families for over 6 decades. From the iconic jingle to the trolley cars, the San Francisco treat been a ticket to great taste and bold flavors.
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In 2021, Rice A Roni tapped Authentique Agency to develop their social strategy and creative direction allowing the brand to connect with the modern-day family who is always on the go and looking for meal solutions where you don’t have to sacrifice great taste for convenience.

SERVICES
Creative Development
Social Media Strategy
Content Development

Goals

  • Drive brand awareness and capture significant SOV as it relates to conversations around meal solutions and occasions.
  • Increase social following on owned platforms to drive brand advocacy and excitement.
  • Influence purchase consideration and trial with targeted product position.

Results

  • Delivered a new creative look and feel to elevate the Rice a Roni brand across identified social channels.
  • Introduced new social platforms that aligned with target audience for increased penetration and consumer engagement.
  • Developed a content calendar with corresponding imagery to allow for ongoing social currency and relevant placement to address target audience needs.

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Authentique has quickly developed a reputation for delivering
superior results for corporate brands.