Rice A Roni is an iconic brand that has brought savory meals to families for over 6 decades. From the iconic jingle to the trolley cars, the San Francisco treat been a ticket to great taste and bold flavors.
In 2021, Rice A Roni tapped Authentique Agency to develop their social strategy and creative direction allowing the brand to connect with the modern-day family who is always on the go and looking for meal solutions where you don’t have to sacrifice great taste for convenience.
Social Media Strategy
- Drive brand awareness and capture significant SOV as it relates to conversations around meal solutions and occasions.
- Increase social following on owned platforms to drive brand advocacy and excitement.
- Influence purchase consideration and trial with targeted product position.
- Delivered a new creative look and feel to elevate the Rice a Roni brand across identified social channels.
- Introduced new social platforms that aligned with target audience for increased penetration and consumer engagement.
- Developed a content calendar with corresponding imagery to allow for ongoing social currency and relevant placement to address target audience needs.
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Authentique has quickly developed a reputation for delivering
superior results for corporate brands.