Papa John’s International
Papa John’s International operates with intention in its celebration of diverse audiences and employees, which are the cornerstone of their company and reflect the expansive nature of the brand.
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For this engagement, Authentique Agency was asked to develop LGBTQIA+ specific creative encompassing the persona of the brand while acknowledging a valuable community for the efforts and impact made within society.
SERVICES
Creative Development
Brand Messaging
Content Development
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Goals
- Develop compelling creative celebrating the LGBTQIA+ community in an authentic and meaningful way.
- Showcase Papa John’s support of target audience while also staying true to the brand’s identity and positioning.
- Produce merchandise allowing employees to proudly display support of LGBTQIA+ community reinforcing the company’s commitment to diversity and inclusion
Results
- Created two (2) designs that were adapted internally and socialized throughout the Papa John’s organization.
- Developed a creative look and feel for the DEI team to activate across their employee engagement groups.
- Implemented designs across brand social channels to support the greater Pride campaign, including custom.
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