NMAAM Strategy

Nearing its building open, the National Museum of African American Museum (NMAAM) sought to build awareness with audiences and potential partners. Authentique conducted a brand audit, and delivered several solutions including customized sponsorship proposals, target audience identification and an integrated marketing strategy.

Goals
• Deliver a strategy that rolls out the drive to awareness of NMAAM
• Leverage exclusive content to engage target audience
• Use ownable programs to serve as a platform to engage the community


Solutions & Results

• Delivered a targeted marketing strategy that enabled NMAAM to turn consumers into brand ambassadors
• Developed original content series “The Sound,” and produced 1st digital episode featuring Jimmy Jam and the “Milwaukee Sound.”
• Conceptualized an original event experience featuring Ashley Judd, and Tarana Burke, founder of the #MeToo movement

 

BIG WIN
Delivered an Insightful Marketing Approach & New Content Series

 

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