Goals
• Create buzz and generate awareness of NMAAM and its mission
• Honor African Americans who have made major contributions to American music
• Associate NMAAM with high quality music driven experiences
Solutions & Results
• Developed a completely new look and feel, including a logo, website and full creative suite (invite, sponsorship deck, program, motion graphics, etc.)
• Delivered a promo plan, with national PR outreach, securing 20+ outlets for red carpet coverage
• All sponsorship categories sold, a first for the Museum
BIG WIN
Produced a Sold Out Event and Generated over 100 Million Impressions