For the 5th year of NMAAM and Celebration of Legends Luncheon, the Museum sought to increase the event’s impact and overall quality of experience to more effectively garner sponsor support, and gain brand awareness. Authentique developed a complete brand overhaul, and turned the event into a black tie gala experience featuring some of the top artists in soul music.
Goals
• Create buzz and generate awareness of NMAAM and its mission
• Honor African Americans who have made major contributions to American music
• Associate NMAAM with high quality music driven experiences
Solutions & Results
• Developed a completely new look and feel, including a logo, website and full creative suite (invite, sponsorship deck, program, motion graphics, etc.)
• Delivered a promo plan, with national PR outreach, securing 20+ outlets for red carpet coverage
• All sponsorship categories sold, a first for the Museum
BIG WIN
Produced a Sold Out Event and Generated over 100 Million Impressions
