K Botchey

Influencer and radio personality K. Botchey leveraged his passion for nightlife to create a career in party promotions. While successful and well known in Atlanta, he had a desire to grow awareness and expand revenue opportunities, while positively impacting his community.

Play Video

K. Botchey secured Authentique to develop a new brand strategy that would leverage our expertise in influencer engagement, position him for brand partnerships, and expand perception of his brand.

SERVICES
Brand Development
Brand Strategy
Influencer Engagement

Goals

  • Shift audience perception from Party Promoter to Culture Influencer
  • Acquire a Partnership with a National Brand
  • Create a community-focused initiative and activate it organically in his community

Solutions & Results

  • Authentique delivered a strategic framework that identified K. Botchey’s target audience, a new brand direction and communication thematic, and a social media strategy.
  • Authentique successfully secured a brand partnership with Luster Products, deploying K. Botchey as a brand ambassador for their beard product launch at the Bronner Brothers Hair Show, garnering coverage from national press.
  • Authentique also negotiated his addition to one of the highest-rated reality show programs on cable, VH1’s Love and Hip Hop Atlanta.

Big Win

Secured a National Partnership and Grew Instagram Followers by 25%

SEE MORE WORK

united way

J J Justmove

United way

J J Justmove

SEE WHAT ELSE WE ARE CAPABLE OF

From large brands to small and midsize businesses, Authentique has quickly developed a reputation for delivering superior results.