K. Botchey​

Influencer and radio personality K. Botchey leveraged his passion for nightlife to create a career in party promotions. While successful and well known in Atlanta, he had a desire to grow awareness and expand revenue opportunities through brand partnerships, while positively impacting his community.

Goals
• Shift audience perception from Party Promoter to Culture Influencer
• Acquire a Partnership with a National Brand
• Create a community focused initiative and activate it organically in his community

Solutions & Results
• Authentique delivered a strategic framework that identified K. Botchey’s target audience, a new brand direction and communication thematic, and a social media strategy.
• Authentique successfully secured a brand partnership with Luster Products, deploying K. Botchey as a brand ambassador for their beard product launch at the Bronner Brothers Hair Show, garnering coverage from national press.
• Authentique also negotiated his addition to the one of the highest rated reality show programs on cable, VH1’s Love and Hip Hop Atlanta.

BIG WIN
Secured a National Partnership and Grew Instagram Followers by 25%
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