J J Just Move

Jennifer Jones is a certified fitness and nutrition specialist, as well as an active aging and fitness certified trainer.  Upon her retirement as a Senior Vice President of Diversity Marketing at AT&T in 2016, she decided to pursue her passion for health and wellness full time and founded JJ Just Move.   

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Authentique Agency was tapped to create the brand for JJ Just Move, including logo, palette, typography and imagery, as well as build a launch strategy complete with digital and social media strategy, creative and video content development.    

SERVICES
Brand Development
Brand Strategy
Social Media Strategy & Community Management 
Digital Strategy
Website Development
Content Development

Goals

  • Establish Jennifer’s brand and expertise as a personal trainer
  • Develop a compelling brand look and feel that suits JJ’s personality and POV
  • Create a virtual platform and grow her client base
  • Inspire mature African Americans to start early and never stop moving

Results

  • Produced monthly video series complete with instructional workout content
  • Established brand social channels and developed a social strategy to allow for organic growth 
  • Determined programmatic pillars that reinforced JJ Just Move’s subject matter expertise
  • Developed a new logo and brand guidelines, and JJ Just Move merchandise

Big Win

Built a custom website with on-demand content delivery and subscriber log in capabilities

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From large brands to small and midsize businesses, Authentique has quickly developed a reputation for delivering superior results.