J J Just Move
Jennifer Jones is a certified fitness and nutrition specialist, as well as an active aging and fitness certified trainer. Upon her retirement as a Senior Vice President of Diversity Marketing at AT&T in 2016, she decided to pursue her passion for health and wellness full time and founded JJ Just Move.
Authentique Agency was tapped to create the brand for JJ Just Move, including logo, palette, typography and imagery, as well as build a launch strategy complete with digital and social media strategy, creative and video content development.
Social Media Strategy & Community Management
- Establish Jennifer’s brand and expertise as a personal trainer
- Develop a compelling brand look and feel that suits JJ’s personality and POV
- Create a virtual platform and grow her client base
- Inspire mature African Americans to start early and never stop moving
- Produced monthly video series complete with instructional workout content
- Established brand social channels and developed a social strategy to allow for organic growth
- Determined programmatic pillars that reinforced JJ Just Move’s subject matter expertise
- Developed a new logo and brand guidelines, and JJ Just Move merchandise
Built a custom website with on-demand content delivery and subscriber log in capabilities
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