• Increase purchases of iwi fresh products online and foot traffic in spa location
Solutions & Results
• Conceived a new marketing strategy, including a social media campaign for influencer engagement.
• Built a new brand story that reinforced the iwi fresh “Farm to Skin” messaging
• Implemented new creative strategy across social media channels and content.
• Designed an entire product suite, with hand drawn elements, that triggered a national distribution deal with Whole Foods Market
BIG WIN
Secured National Product Distribution with Whole Foods Market