iwi fresh

iwi fresh is a high end all natural spa in Atlanta, GA with celebrity clientele, that has served as a staple in the community for nearly 10 years. Seeking to increase sales as well as acquire a national partner for its “Farm to skin” product line, owner Yolanda Owens called on Authentique to determine a new strategy that would elevate brand perception.

Goals
• Increase visibility of iwi fresh online and on social
• Refresh brand look and feel
• Increase purchases of iwi fresh products online and foot traffic in spa location

Solutions & Results
• Conceived a new marketing strategy, including a social media campaign for influencer engagement.
• Built a new brand story that reinforced the iwi fresh “Farm to Skin” messaging
• Implemented new creative strategy across social media channels and content.
• Designed an entire product suite, with hand drawn elements, that triggered a national distribution deal with Whole Foods Market

BIG WIN
Secured National Product Distribution with Whole Foods Market
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