Goals
• Increase awareness of The Dallas Mavericks AAHN celebration,
• Identify engagement touch points that provide opportunities for consumer generated content
• Create a concept that speaks to African Americans and culture, while capturing the energy of The Dallas Mavericks
Solutions & Results
• Developed a concept that speaks to African Americans and culture, while capturing the energy of The Dallas Mavericks
• Designed target relevant merchandise creative that encouraged attendees to display their pride
• Crafted messaging that showcased the organization’s greater commitment to embracing diverse cultures and celebrating the legacy of African Americans in Sports
BIG WIN
Coordinated a memorable experience for The Dallas Mavericks stakeholders and their surrounding communities