ChooseATL
Led by the Metro Atlanta Chamber of Commerce, ChooseATL is an initiative and platform dedicated to attracting and retaining emerging talent by showcasing Atlanta’s lifestyle and culture, and engaging the next generation of leaders to build a community we are all proud to call home.
In 2021 Authentique Agency was engaged to assist the Chamber in activating its vision of Choose ATL, executing experiences and providing marketing support to drive engagement with millennial and Gen Z audiences. Authentique delivered on an approach that would affirm Atlanta as the most promising global metro where emerging talent can create the lives, careers, and impact they want in order to make their mark on the world.
SERVICES
Social Campaign Development
Experiential Activation
Influencer Engagement
Messaging
Creative Development
Goals
- Engage millennials in the community through innovative social impact initiatives to create positive change
- Advance the unique culture and lifestyle of Atlanta through one-of-a-kind experiences
- Recruit and grow business investments in the region by connecting talent to jobs
Results
- Developed an influencer social campaign around Atlanta’s Pride celebration to expand ChooseATL’s current audience and reach
- Planned and executed a networking event with a diverse discussion panel at one of Atlanta’s newest hotspots
- Curated a series of experiences to target and engage target audience interning at Atlanta-based companies
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SEE WHAT ELSE WE ARE CAPABLE OF
Authentique has quickly developed a reputation for delivering
superior results for corporate brands.
