Marketing

5-Truths-Brand-Builders-Need-to-Understand-About-the-Power-of-Thinking-Differently

Identity Crisis: Personal Reflections on Black and Brown Unity

As we race toward a minority-majority America, Black and brown unity is the linchpin in securing racial equity. September 15th marked the start of National Hispanic American Heritage Month.  And like many brands and companies, I too thought about how we as an agency might acknowledge this celebration.  While considering our options, I reflected on …

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5-Truths-Brand-Builders-Need-to-Understand-About-the-Power-of-Thinking-Differently

5 Truths Brand Builders Need to Understand About the Power of Thinking Differently

Are you still marketing your business the same way you did one year ago? Are you still using the same social media marketing techniques and approaching customer acquisition in the same manner? You might be doing your company more harm than good by your approach to brand marketing. Brand builders who approach marketing with a …

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