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The Challenge

The Country Music Association Foundation (CMAF), the charitable arm of the Country Music Association, established in 2011, provides every child access to equitable, high-quality music education across the U.S. Authentique helped develop and launch a campaign for Music in Our Schools Month (MIOSM).

The Objectives

To leverage MIOSM to showcase CMAF and its thought leadership, provide students and teachers with interactive learning tools, and ensure CMAF donors and stakeholders understand the benefits of music education.

 

Solutions & Results

We produced an engaging campaign that informs the social-emotional learning benefits of music education. This was accomplished by developing compelling campaign messages and social tactics that triggered engagement by way of hand-drawn illustrations (character and backgrounds) and storylines that used key audience insights.

Big Win(s)

DEVELOPED CUSTOM ILLUSTRATIONS WITH CONTENT EXPANSION OPPORTUNITIES.