In 2021 Authentique Agency was engaged to assist the Chamber in activating its vision of Choose ATL, executing experiences and providing marketing support to drive engagement with millennial and Gen Z audiences.
The millennial engagement was crucial. We needed to construct innovative, social impact initiatives to create positive change. Atlanta’s unique culture and lifestyle were to be promoted by cultivating one-of-a-kind experiences. Thereafter, we were to recruit and grow business investments in the region by connecting talent to jobs.
SOLUTIONS & RESULTS
We were successful in developing an influencer campaign around Atlanta’s Pride celebration and expanding ChooseATL’s current audience and its reach. Our planned networking event, comprised of a diverse discussion panel, was held at one of Atlanta’s newest hotspots. And we curated a series of events that targeted and engaged interns who were apprenticing at Atlanta-based companies.
ACQUIRED A NEW AUDIENCE THROUGH THE DEVELOPMENT OF A LGBTQ+ RELEVANT SOCIAL CAMPAIGN.