The Challenge
In 2021 Authentique Agency was engaged to assist the Chamber in activating its vision of Choose ATL, executing experiences and providing marketing support to drive engagement with millennial and Gen Z audiences.
THE OBJECTIVES
The millennial engagement was crucial. We needed to construct innovative, social impact initiatives to create positive change. Atlanta’s unique culture and lifestyle were to be promoted by cultivating one-of-a-kind experiences. Thereafter, we were to recruit and grow business investments in the region by connecting talent to jobs.
SOLUTIONS & RESULTS
We were successful in developing an influencer campaign around Atlanta’s Pride celebration and expanding ChooseATL’s current audience and its reach. Our planned networking event, comprised of a diverse discussion panel, was held at one of Atlanta’s newest hotspots. And we curated a series of events that targeted and engaged interns who were apprenticing at Atlanta-based companies.
Big Win(s)
ACQUIRED A NEW AUDIENCE THROUGH THE DEVELOPMENT OF A LGBTQ+ RELEVANT SOCIAL CAMPAIGN.
