The Challenge
Bounce TV is the first African-American broadcast TV network featuring great movies, hit original shows, and comedy series. Bounce recognized Black Women’s History Month in April by integrating on-air programming content, cultural moments, and highlighting Black women who are continuing to push forward through adversity in a social media campaign. For this engagement, Authentique was asked to develop social media content and creative assets that celebrate, empower, and uplift Black women.
The Objectives
We were to curate a space to highlight Black women’s accomplishments and quality of life, integrate original programming through creative content approaches, and increase impressions and engagements across all social media accounts.
Solutions & Results
We developed the visuals for the “Giving Black Women Their Flowers” social media campaign as well as produced video content that highlighted the cast of the original show Johnson and the Black women who help behind the scenes.
BIG WIN(S)
