The Challenge

The American Kidney Fund has a mission that epitomizes the efforts of fighting kidney disease on all fronts and helping people live healthier lives. They have proven their capability and devotion to reaching their audience by investing 97 cents of every donated dollar in program and maintaining the highest 4-Star rating from Charity Navigator for 19 years. Authentique developed a robust marketing strategy that increased and heightened the awareness of Lupus and Lupus Nephritis for African-American women and the community at large.

The Objectives

To Develop compelling creative to engage African-American women within the Lupus and Lupus Nephritis communities as well as demonstrate how digital media and social platforms increase reach and brand the knowledge of Lupus Nephritis for patients, diagnosed and undiagnosed.

Solutions & Results

We created “Looped In On Lupus Nephritis” design to increase awareness and advocacy for the cause. Additionally, Authentique developed a creative look and feel for a multitude of assets that included: an email header, eNewsletter ad, social media graphics, display ads, programmatic ads, microsite, and pre-production for a patient video series.

Big Win(s)