Authentically ME!

When I started my agency, visibility was very important to me because I wanted clients. If you were in my network, I needed you to know I had a business and that you should tell somebody (everybody lol). But as the months and years went by, I realized that I needed to do the work and the recognition would come – which is exactly what happened. However, right before the agency started in its fifth year of business,  I was connected to someone in Atlanta who was recruiting for a board position. During our first conversation, I realized that this role spoke to my core and it reminded me of the impact I wanted to have in the marketing realm. I decided to join the organization as a volunteer first before making a decision about joining the board.

I’d often ask myself, “Am I selling my soul or compromising my integrity by going with the flow?”

Roy Broderick, Jr. – Founder & CEO of Authentique Agency

A few months later, I got the board seat and was welcomed with open arms to the organization. However, it all seemed to be too good to be true. I’d often ask myself, “Am I selling my soul or compromising my integrity by going with the flow?” So I started to share some of my observations and discomfort with my Authentique team, who all encouraged me to tell the truth. I decided to approach my board leadership about the experience I was having and to my surprise, they weren’t shocked AND commended me on being honest. To them, it was refreshing for a new person to see behind the curtain so quickly and point out the nepotism and bad habits the organization faced. 

This reaction rejuvenated me and reminded me that no matter what – I had to be me! I have to be, authentically me, at all times. At times this means asking the tough questions, sometimes stating the things no one dares to say, and finally holding folks accountable. And that’s exactly how I plan to move forward on the board. I’ve definitely got my work cut out for me in this role, but I’m grabbing it by the horns and I’m ready to be a game-changer. After all – it’s not about me, but about the ones who come after me.

Atlanta Chapter of AMA Announces Roy Broderick Jr. as Lead of new DEI Committee
Authentique’s Roy Broderick Jr. will serve as Lead of the Atlanta Chapter’s new DEI Committee

So follow me as I serve as the VP of Diversity Equity and Inclusion on the board of the Atlanta Chapter of the American Marketing Association and lead their new Diversity, Equity and Inclusion committee.  I’m excited about the work we all will do together.

For more information about the American Marketing Association and the new Diversity, Equity and Inclusion committee, here’s a link to the official announcement