WE are FOCUSED ON LEVERAGING
THE POWER OF IDENTITY.
Authentique, NMAAM’s Agency of Record, created the “Black and Proud” campaign, celebrating the boldness of African American artists while highlighting the intersection with LGBTQ pioneers/advocates.
It’s no secret that when I started to grow the agency, I first went to partners I’d known for years who I knew was about getting the work done. However after that was done, I went to look at smaller firms that I knew had great capabilities…
Hip-hop evangelist, Cardi B, has a song that says “I don’t dance now, I make money moves.” This lyric speaks to millions of consumers’ spirits with money being the motive, and the ultimate clout needed to rise above the ranks.
At Authentique, we have always held 3 things sacred – culture, community, and purpose. It is at the core of who we are, how we do business, and how we determine WHO we do business with. We specialize in African American and LGBTQ audiences, and are also certified as both a Minority Owned and LGBT business.
CONNECT TO WHAT’S REAL...
Multicultural and LGBTQ consumers are savvy, active, and informed- authenticity is a must.